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La Vanguardia
@lavanguardiaSubscribers2.3M
Views1.7B
Videos48.4K
Last updated1 hour ago
La VanguardiaPublished at June 4, 2026 at 03:00 AM6:21
Zara por delante de Nike: qué mide realmente el valor de una marca
2 days agoPeak window
La VanguardiaEspañaMundoVanguardiaPeriódicozara por delante
Published time
June 4, 2026 at 03:00 AM
Duration
6:21
Video type
News & Politics
Channel region
Spain
Publish Timing Insight
Not enough timing data
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Monetization Insight
No clear monetization tags yet
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Action Suggestion
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Views
347
Likes
4
Comments
0
Estimated Daily Revenue
$0.01 - $0.04
Estimated Total Revenue
$0.21 - $1.21
RPM Range
$0.6 - $3.5
1D Views Gain
0
7D Views Gain
0
1D Likes Gain
0
7D Likes Gain
0
1D Comments Gain
0
7D Comments Gain
0
Velocity Score
0%
Topic Cluster
La Vanguardia
Video Description
Un ranking internacional sitúa a Zara por delante de Nike en valor de marca, un dato que plantea preguntas sobre qué mide realmente ese valor y por qué importa.
En este episodio de Claves del día, hablamos con Piergiorgio Sandri, periodista de economía de La Vanguardia, sobre el informe de Kantar que valora a Zara en 44.100 millones y a Nike en 41.200 millones, y explicamos por qué el valor de marca no coincide necesariamente con ventas o capitalización bursátil. Analizamos la naturaleza del activo intangible, cómo se estiman ganancias futuras o licencias para atribuir valor y por qué muchos activos de marca no aparecen en los balances por prudencia contable.
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Topic: La Vanguardia
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