The Pre-Public Play - CoffeeTalk With Tim & D.J.

Most buyer agents are still chasing pocket listings. The data says they're chasing the wrong thing. Zillow's 2025 study tracked 2.7 million home sales across 46 states. Sellers who skipped the MLS in 2023–2024 left more than $1 billion on the table. About $5,000 per home on average. Up to $30,000 in California. Bright MLS and Drexel University put the MLS price premium at 17.5%. And yet 56% of agents still believe private listing networks raise the sale price. They're flat wrong. Here's what that means for buyer agents: when you tell your buyer "I have access to a pocket listing," you're often pointing them at a house where the seller is being underserved AND the comps are too thin to know what fair value is. That's not a deal. That's a trap. On this week's Coffee Talk, D.J. and Tim break down The Pre-Public Play — a three-move system for buyer agents working the legitimate post-MLOS pre-public window: ✅ The MLS Sweep — see delayed marketing listings before IDX does ✅ The Listing Agent Call — actual relationships, ten minutes a month ✅ The Honest Read — what to tell your buyer when the comps don't add up Tune in for the system that wins buyers without playing the wrong game. #RealEstate #BuyerAgent #ClearCooperation #MLOS #RealtorTips #RealEstateMarketing #CoffeeTalk #ChicagoRealEstate #RealEstateCoaching #ListingAgent